About Us

Hi, I’m Jordan Reeves, the founder of Tobacco Trail Bikes! My lifelong passion for bicycles began with 24-hour endurance mountain bike races in high school and continued with the UNC club cycling team in college. A few years ago, my friend Chris Beall introduced me to e-bikes, and I quickly fell in love with how they enhance the cycling experience—allowing for longer rides, more sights, easier gear transport, and safer city riding thanks to higher speeds and acceleration. Since moving to Durham in 2022, I've been exploring the American Tobacco Trail and have logged thousands of miles. Launching Tobacco Trail Bikes has been a dream of mine for a while, and I’m excited to share my enthusiasm for e-bikes with Durham residents, visitors, students, and anyone eager for a great ride. Feel free to reach out and say hello! :)